There's zero chance KY can't afford it. The people in Lexington and Louisville just don't want to. Same is definitely true of Alabama (though its Huntsville and Tuscaloosa) and Tennessee (though it's Nashville).
MS...well, idk all that much about it. My suspicion is there are enough lawyers/bankers/physicians from Memphis and NOLA that they could make it work.
WV...it's literally part of the DC train system, so I suspect they could do it. Of course, the mountains do limit traffic between DC and WV.
An easy fix would be to just make it $11, see what happens and go from there.