@geniusmusing My guess would be that school districts will get hooked on the access, then gradually find themselves paying more and more. But also, most organizations want a single main vendor for each thing. If # is indispensable for student access, why pay ATT / VZW for employee phones?

Calls to mind the program that Apple Computer had in the 1980s / 1990s. I think it was a certain number of free computers per school computer lab, which resulted in schools buying Apples instead of MS-DOS compatibles.