https://z.macgirvin.com/item/a6012590-7568-4388-a8b6-f257f7daf401

"New reality show idea - "the great package race" wherein contestants all order something simultaneously from Amazon."

Interestingly (at least, to me), the purchasing folks at $EMPLOYER are not allowed to use # specifically because a single purchase gets broken down into multiple transactions and shipments. It triggers the auditors, who suspect this kind of activity is a way to get around spending limits and ethics restrictions.