I wanted # to succeed, because I felt that many of #’s user-hostile anti-features were meant as ways to increase advertising revenue (and often copied from #, where said user-hostile anti-features frequently did increase ad revenue).

But, I thought, how many people will pay for App Dot Net, when they can grit their teeth and use Twitter without paying? My answer was “not enough to make it profitable”, and that turned out to be true.