Also, the way they get every college, every magazine, every possible place that helps train singers, musicians, actors, and so on to convince up and coming creatives that they have no income possible without strong(er) copyright and more enforcement. Since there's no way that Joe Independent MovieMaker can afford to file DMCA suits against copyright violators, they run into the embrace of Hollywood, despite decades of documented history of the megacorps stealing (through malicious accounting) most of creatives' royalty streams.