@moonman I'd be surprised if they _never_ released anything. More likely is that they get bogged down, take longer than "expected" and blow past their budget, then release a half-specced proof of concept.
If a distributed, immutable, append-only transaction ledger ("blockchain") is a required part of the plan, they'll get stuck on GDPR-compliance.
Still, isn't this a sign that all the current roads to profitability and growth are blocked by Facebook / Instagram / Snapchat etc? This might be their "Hail Mary" pass.